Our Food & Beverage category has a full plate when it comes to projects and growth, and we’re happy to see that, based on the results of our recent study, our hard work is being warmly received.
Our Food & Beverage category has a full plate when it comes to projects and growth, and we’re happy to see that, based on the results of our recent study, our hard work is being warmly received. We surveyed over 500 self-described “health conscious” moms that recently bought flavored milk for their kids. When given samples of milk colored with Artificial Red 3, Tomat-O-Red™ R, and Tomat-O-Red™ RP and asked to rate the appearance of the samples on a ten point scale, both of our colors were perceived as more natural-looking than the Artificial Red 3 sample.
But, we didn’t stop there. We also conducted an accelerated shelf-life study to test how the colors hold up against harsh UHT processing. Both Tomat-O-Red™ R and Tomat-O-Red™ RP had significantly better results than Artificial Red 3. In addition to standing up to tough conditions better than artificial versions and being seen as more natural-looking overall, the overwhelming majority of moms said that they’d pay more for products that use natural colors. The demand for natural colors and flavors is growing, and we’re happy that we’re able to lead the way and serve up reliable solutions for you and your consumers.
Experts in the color space are ramping up innovation to mitigate the forthcoming red dye No. 3 ban in the US by turning to natural solutions in their formulations.
Whether you’re looking to replace Red 3 & 40, Blue 1 & 2, Yellow 5 & 6 or Green 3, here’s a list of replacements from suppliers.
January 15th 2025, the FDA announced that they would be revoking their authorizations for Red No. 3 in food and ingested drugs. The Lycored team comments on the situation.
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