By Mark Menolascino M.D. and Golan Raz, Lycored Vice President of Health & Nutrition
When creating a dietary supplement label, there are key opportunities leading brands should consider to stand out, and to take relationships with their end-consumers to the next level.
1. Brands should reach out to their R&D teams to ensure products contain no less than what is on the label, but instead, they should contain exactly what is on the label. Offering a higher dosage of vitamins than the recommended daily amount in exchange for shelf life accuracy offers mixed signals from a consumer trust standpoint, as they are only able to see the minimums on the label. Recent studies show that microencapsulation shields ingredients exposed to high temperatures and cross-interactions with a greater degree of ingredient protection, allowing companies to reduce overages and improve label accuracy.
Experts in the color space are ramping up innovation to mitigate the forthcoming red dye No. 3 ban in the US by turning to natural solutions in their formulations.
Whether you’re looking to replace Red 3 & 40, Blue 1 & 2, Yellow 5 & 6 or Green 3, here’s a list of replacements from suppliers.
January 15th 2025, the FDA announced that they would be revoking their authorizations for Red No. 3 in food and ingested drugs. The Lycored team comments on the situation.
Interested in speaking directly with a member of our team?
Click below to get in touch.