Meeting Consumer Demands and Nutraceutical Trends with Lycomato⁶™

Supplements aren’t going anywhere, and with bustling nutraceutical trends, manufacturers need to keep on top of consumer demands.

Understanding Today’s Nutraceutical Trends and Consumer

The supplements industry has gone through many transitions in the last few years. From Covid, and the boom of all things immunity, to now, consumers are still learning about nutraceuticals and are more health-conscious than ever. They actively seek products with scientifically backed claims and ingredients ingredients and favor solutions derived from naturally occurring actives.

Supplements are not the only thing consumers are learning about. Growing awareness of the link between one’s unique diet, lifestyle, and overall well-being drives this shift in consumer behavior. Through their own self-discovery, consumers are trying to find products that can help them achieve their specific health goals, such as improved general health, longevity, skin health, and gender-specific health without compromising safety or quality.

Nutraceutical Market Trends

2020 brought a lot of new consumers to the nutraceuticals market. Beyond that point, buyers needs and demands have evolved into the following emerging trends.

Personalized Health

Consumers are getting more and more tuned into their health and their body’s needs. Biohacking and other personalized health and wellness tools are here to stay.

While some consumers will turn to companies and brands to personalize their supplement routines, others will search for solutions that fit their needs independently. As demand for personalized products grows, ingredients that adapt to individual body needs have a competitive edge in the market.

Longevity

Living a long and healthy life is not only an aspiration one can have, it’s also a leading trend in the nutraceutical industry.

Consumers are seeking to maintain their vital functions for as long as possible and want to feel good as they age. The goal is not merely to delay aging, but to embrace aging while maintaining the body’s functions along the way.

In this category, ingredients and products with demonstrated efficacy in fighting or delaying symptoms associated with aging, or aging processes may be in higher demand.

Sleep

Sleep is the best recovery tool at the body’s disposal. Upon more and more findings of its power, achieving healthier sleep is becoming a big focus of the health and wellness industry.

While data-driven solutions like sleep apps and wearable health tools lead this category, we can expect sleep supplements to also get more granular and for more diverse solutions to be offered within the category.

Since sleep doesn’t happen in a bubble, we can also expect known sleep disrupters to be a focus in supplement solutions.

Women’s Health

Women’s health is undergoing its own revolution. With more research emerging and more women-led companies working in the supplements industry, relieving symptoms linked to women-related ailments is becoming more front and center.

In the next year and beyond, we can expect to see more nutraceutical solutions oriented towards hormonal health, skin and beauty and for products with strong research on this segment to thrive.

Lycomato: A Natural Solution to Health-Conscious Demands

Lycomato⁶ is a prime example of a product that meets the demands of today’s health-conscious consumers. Derived from tomatoes, Lycomato is a natural blend of six standardized phytonutrients like beta-carotene, phytoene, and phytofluene, healthy vitamins like A and E, and important phytosterols that provide essential fatty acids. This unique combination of antioxidants works synergistically to support various aspects of health and wellness, and to deliver on the current industry’s trends.

Lycomato maintains high bioavailability in the bloodstream, creating a “reservoir of wellness”. The body can then pull from this reservoir as needed, to fight oxidative stress and inflammation. As it caters to one’s unique needs, it can be a versatile asset to personalized health solutions.

Studies have also shown that Lycomato enhances mitochondrial function by restoring efficiency and reducing damage from harmful free radicals. Additionally, it supports telomere maintenance, which is crucial for cell longevity and protection against oxidative stress. This strong demonstration of its impact on longevity can be an asset for any longevity solutions.

On the women’s health front, Lycomato was shown to promote bone health by preventing the breakdown of bone cells and supporting bone mineral density. Additionally, its anti-inflammatory properties may help reduce the risk of conditions that weaken bones over time.

Overall, it plays a significant role in promoting wellness across various health areas. And it also delivers on the increasing need for naturally-derived and plant-based ingredients.

The Science Behind Lycomato’s Efficacy

Lycomato is a highly researched formulation, with dozens of pre-clinical and clinical studies conducted on hundreds of subjects overall. Moreover, it contains Lycopene, the most researched carotenoid on the market, adding to Lycomato’s authority.

Lycomato‘s perfect ratio of lycopene, carotenoids, tocopherols, and phytosterols synergize to deliver enhanced benefits. This means there’s more than one star ingredient in Lycomato contributing to its effectiveness, and each of these carotenoids and vitamins together make Lycomato what it is: the versatile anti-inflammaging health hero.

The Future of Nutraceuticals

As the nutraceutical industry continues to evolve, products like Lycomato are set to lead the way. Scientifically backed and versatile in wellness benefits, Lycomato can be an asset to a wide range of products. And with the recent launch of its beadlet format, its application capabilities are another asset to add to its belt.

Consumers are increasingly looking for products that offer comprehensive health benefits without compromising on quality or safety. Lycomato not only meets these expectations but exceeds them, making it a compelling choice for anyone looking to enhance their health.

Find out more about Lycomato and out health ingredients here.