The WOW Factor
This New Year’s Eve, we celebrated the changing year and the relaunch of our newly updated littleglow app by teaming up with the folks at the Magic Mountain ski area in Vermont to screen Pathfinder, the film we coproduced that follows a group of European highwire walkers as they embarked on a first-of-its-kind journey to highwire walk in the remote Norwegian wilderness under the glow of the aurora. Our film-making friends shared how the thrilling documentary was made as we shared some wintry glow of our own, making smores toasting the new year and writing surprise New Year’s resolutions for each other!
This ban is the latest action in the global trend of shifting away from synthetic colors and ingredients.
Experts in the color space are ramping up innovation to mitigate the forthcoming red dye No. 3 ban in the US by turning to natural solutions in their formulations.
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